General Mills and Regrow Agriculture agree to a multi-year partnership to monitor agricultural practices and their environmental impacts across 175 million acres of farmland in North America, Europe, and South America.
Regrow Agriculture supports General Mills’ commitments to
- advance regenerative agriculture on one million acres of farmland by 2030
- reduce absolute greenhouse gas emissions by 30 percent by 2030
- ultimately achieve net zero emissions by 2050
General Mills’ supply sheds is estimated to be 175 million acres. The company sources its key ingredients such as wheat, oat and dairy.
Within the total acreage being monitored, General Mills sources its ingredients from roughly three million acres of farmland each year.
General Mills will leverage Regrow Agriculture’s software platform, Sustainability Insights, and its technology and data capabilities, including Operational Tillage Information System (OpTIS) and DeNitrification DeComposition (DNDC).
Through this technology, General Mills will monitor trends and estimate impacts where regenerative agriculture principles are being advanced on farmland.
The collaboration will also enable General Mills to update its key ingredient emission factors and deliver a more accurate emissions baseline.
“As we advance regenerative agriculture, quantifying the environmental outcomes is essential,” explains Mary Jane Melendez, Chief Sustainability and Global Impact Officer at General Mills.
“Our goal is to show how outcomes, like soil health and carbon sequestration, improve as farmers transition to regenerative agriculture systems.”
General Mills and Regrow Agriculture will also explore joint research opportunities to add additional insights into their platform over time, such as water quality, biodiversity and supply chain resiliency.
“We have confidence that through our partnership with Regrow Agriculture, we can track the advancement of regenerative agriculture at scale, benefitting General Mills and the broader industry, as well as understand trends in adoption and where to bring future investment,” adds Melendez.
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Source : Careers In Food