Glenlea Couple Heading To Fredericton For National Awards Banquet

Will and Jen Bergmann of Glenlea, MB are heading off to Fredericton, NB this week for the Canada's Outstanding Young Farmer's Awards Banquet.

 

They won the Manitoba award earlier this year.

 

The Bergmann Brothers (Est. 1925) farm canola, corn, wheat, soybeans, oats and pigs. In addition, Will and Jen started a CSA garden that provides organic fruit and vegetables for subscribing families and local restaurants. They also own a restaurant, Oxbow, near downtown Winnipeg and Will is active on social media, educating thousands about what farm life looks like.

 

"I've been working really hard to try to share the story of agriculture, be a voice in agriculture, for agriculture," said Will. "Sharing it with the urban population and connecting those dots around food production. Getting an opportunity to be with other farmers who are doing all kinds of outstanding things in different provinces and different regions is really exciting for me to be able to share that story further."

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.