Gluten-Free Oats Market to Register 7.8% CAGR as Demand for Allergen-Free Products Surges

Jun 08, 2022

The global gluten-free oats market is expected to witness growth at a CAGR of 7.8% in the forecasted period and to be valued more than US$ 334.0 Mn by 2032.

Growth in the market is attributed to growing prevalence of food allergies and other types of food gluten sensitivities. Food allergy reactions range in severity from minor hives and swelling of the lips to severe, life-threatening symptoms known as anaphylaxis, which can include lethal breathing issues and shock.

Food allergies are currently incurable despite the development of promising preventative and therapy techniques. Early detection of food allergies and learning how to manage them, including which foods to avoid, are critical steps in avoiding major health repercussions.

The FDA enforces regulations requiring manufacturers to declare ingredients on packaged foods and beverages to safeguard persons with food allergies and other food hypersensitivities. There are stricter labeling rules for foods or chemicals that induce allergies or other hypersensitivity reactions.

Consumers are willing to follow healthy diets to control their fitness rates because of the rising prevalence of conditions associated with modern lifestyles such as diabetes and obesity. Rising incidences of celiac disease and increased gluten sensitivity among consumers have also created a strong demand for gluten-free products.

Oatmeal drinks are an excellent choice for people who want to reduce their gluten intake while also consuming fewer calories. For example, the Quaker Oats Company in the U.S. sells gluten-free oat drinks. The company sells both regular and instant gluten-free oat drinks to its customers.

Key Takeaways from Market Study

• The gluten-free oats market is expected to expand at CAGR of 7.8% over the forecast period.

• Among the product type segment, rolled oats is dominating the segment holding around 41.3% of the revenue and it is expected to grow with CAGR of 6.5% over the assessment period.

• Among the flavor segment, flavored is expected to dominate the gluten-free oats market holding more than 70.0% revenue share and it is expected to grow with around 6.9% CAGR over the forecast period.

• Among sales channel segment, B2C is dominating the sales channel segment holding around 76.4% in 2022 and it is expected to grow with CAGR of 7.0% over the forecasted period.

• Among price range segment, economy is dominating the gluten-free oats market through 2022 & beyond.

“Rising awareness regarding allergies and innovation of new technologies such as home test-kits for celiac disease diagnoses will skew the growth of gluten-free oats market.” says a Future Market Insights analyst.

Competitive Landscape

Key manufacturers of global Gluten-Free Oats market are majorly focusing on research & development in order to develop innovative and unique product offering. In addition to this these key players in the Gluten-Free Oats market are also concentrating on merger, acquisition and joint ventures to expand their geographical presence and also to increase the existing production capacity.

In 2021, General Mills in late May launched Big G instant oatmeal varieties in the flavors of Lucky Charms, Cinnamon Toast Crunch, Trix and Cocoa Puffs. Each oatmeal comes with a topping: marshmallows for Lucky Charms, “cinnadust” topping for Cinnamon Toast Crunch, a multi-colored crunchy topping for Trix and a chocolate-flavored crunchy topping for Cocoa Puffs.

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