Calgary, Alberta – Agriculture and Agri-Food Canada - Marie-Claude Bibeau, Minister of Agriculture and Agri-Food, announced an investment of more than $13 million for a variety of projects that will help to strengthen, diversify and grow Canada’s grains and oilseeds exports.
These investments will help Canada’s agricultural and agri-food exporters in their efforts to diversify markets, positioning them to take full advantage of new opportunities created through the Canada-European Union Comprehensive Economic and Trade Agreement (CETA) and the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). Combined with Canada’s other free trade agreements, Canadian farmers and producers with preferential market access to an estimated 1.5 billion consumers in more than 50 countries.
This funding will help the sector to strengthen its market access and development strategies, enhance promotional efforts, and gain a deeper understanding of the growing demands for new and existing markets.
The projects are funded through the Canadian Agricultural Partnership’s AgriMarketing Program, which helps industry increase and diversify exports to international markets and seize market opportunities. The program supports industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada's reputation for high quality and safe food.
Source : Government Of Canada