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Hills Machinery Goes Full-Court Press with Two New Locations that Strengthen Sales, Service and Support Throughout North Carolina and South Carolina

CASE Construction Equipment dealer Hills Machinery has opened two new facilities to strengthen its footprint and customer service throughout North Carolina and South Carolina. The new operations in Mills River (Asheville), and Leland (Wilmington), North Carolina will focus on new and used equipment sales, rental, support, service and parts access — and ultimately puts equipment owners throughout the territory within 90 miles of a Hills location no matter where their jobsite or farm is. Both new locations are now open, provide opportunity for expansion, and help further strengthen the CASE dealer network throughout the southeast.

“The team at Hills Machinery has been extremely deliberate in expansion over the years, and has strategically picked locations that ensure swift and trustworthy service and field response,” says Terry Dolan, vice president – North America, CASE Construction Equipment. “The Carolinas are booming with growth, and Hills Machinery has positioned itself in a way that makes them the equipment partner of choice in the diverse construction and agricultural markets in the region, and one of the strongest representatives of CASE in North America.”

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Carson, known as the 6th Gen Farmer, is a dedicated agricultural professional embarking on an independent farming journey after branching out from his family’s multi-generational operation. While not a "new" or "beginning" farmer in the traditional sense, Carson is deeply committed to sharing the challenges and triumphs of building a farm from the ground up. His passion lies in discussing all things farming, including equipment, technology, and the evolving landscape of modern agriculture.