Advancement Through Science: The Purpose of the Beef Cattle Research CouncilVideo: Advancement Through Science: The Purpose of the Beef Cattle Research Council
Every time a beef animal is sold in Canada, the Canadian Beef Cattle Check-Off is collected, and a portion of it funds research and extension through the Beef Cattle Research Council.
The BCRC has a vision of a transparent, competitive and sustainable Canadian beef industry. And, we’re on a mission to support growth in beef demand, increase productivity and earn public trust. Research investments by producers are making that happen.
The BCRC works to advance the Canadian beef industry through industry-led research and extension. We create practical tools and resources that help producers make improvements in:
?? animal health and welfare,
?? forage and grassland productivity
?? feed efficiency and nutrition
?? beef quality and safety and
??environmental sustainability.
Guided by a board of producers from across Canada, the BCRC has one goal -- to make every producer-paid research dollar count. For each dollar invested through the Canadian Beef Cattle Check-Off, we leverage two to three dollars from other funding sources.
By bridging the gap between research and real-life application, we empower producers to make economical, science-based decisions to help drive innovation, sustainability and profitability in their operations.
Where industry investment and collaboration intersect with research and ranching – that’s where we find advancement through science and the real purpose of the Beef Cattle Research Council.