OTTAWA, ON, Today, marks the launch of The Ag Podcast, a new series about the challenges and opportunities facing farmers and their communities in the context of major generational, economic, and environmental transitions. Hosted by agricultural communications leader, Crystal Mackay, the podcast features frank conversations about farming in Canada, from succession planning and soil health to human resources and regenerative agriculture.
Drawing on the perspectives of agricultural innovators, experts, and passionate advocates, the Ag Podcast highlights how farmers are adapting to overlapping waves of change, while providing actionable information and useful guidance for farmers from farmers and those dedicated to supporting them.
The average age of a Canadian farmer is 56 years old, and, according to one study, approximately 40% of Canadian farm operators will retire by 2033.[1] Generational turnover is one of the most significant issues facing the future of farming, and that shift is happening against the backdrop of massive evolutions in technology and increasingly unpredictable and volatile weather and climate conditions.
"What will it take to face these challenges? These are the kind of real-life discussions we need to have out in the open - as farmers and as Canadians," says host Crystal Mackay, who has dedicated her life to helping people better understand farmers and agriculture. "Farming is a tough job - but it's also filled with tough, smart, and innovative people. Our aim with this podcast is to discuss ideas and show how farmers are responding to these big changes - in ways that are practical and manageable."
Co-operators roots reach back 80 years to a time when protecting Canadian farmers and their way of life was its only responsibility. Over the years, the organization has grown along with the Canadian agricultural community and now, Co-operators is the fourth largest property and casualty insurer in Canada responsible for safeguarding nearly 1 million homes and more than 40,000 farms. "We remember our founding principles: farming is more than a business, it's a life's work," says Chad Park, Vice President of Sustainability and Citizenship at Co-operators. "As a co-operative focused on supporting our clients and communities with the tools and resources they need to achieve financial security, we hope this podcast series provides listeners with valuable insight and educates them on the steps required to ensure their legacy is sustainable now and resilient for the future."
The Ag Podcast, airing Tuesdays this fall, is produced by Generate Canada with support from Co-operators and the Smart Prosperity Institute.
Source : Newswire.ca