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Jennifer Babcock Promoted to Chief Government and International Affairs Officer

The Canadian Cattle Association (CCA) is pleased to announce the promotion of Jennifer Babcock to Chief Government and International Affairs Officer, a new leadership role within the organization. Since first joining CCA, Babcock has a proven track record of advocacy successes including multiple campaigns, issues management and continuing to build our reputation as an effective stakeholder. Her efforts led to a consistent position on the Hill Times Top 100 Lobbyists list. As we continue to deepen our Canadian and global advocacy efforts, Babcock will lead CCA’s initiatives to promote and protect the interests of Canada’s beef cattle industry both domestically and internationally.

“I look forward to my new and expanded leadership role on CCA’s advocacy efforts,” says Babcock. “Following our board’s direction, CCA staff has developed a priority list of policies and regulatory changes to help support success for Canadian cattle producers and we look forward to working with our new government representatives to implement them and ensure the continued sustainability and longevity of our cattle industry.”

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CEO’s of the Industry with Patrick Joyce from Passel Farms

Video: CEO’s of the Industry with Patrick Joyce from Passel Farms

CEOs of the Industry, Jim Eadie sits down with Patrick Joyce of to discuss the rapid growth and evolution of one of the pork industry’s emerging large-scale operations.

The conversation explores the integration of Cactus Family Farms, the operational challenges of managing a multi-state farrow-to-finish system, and how Passel Farms is balancing scale with culture, leadership, and community impact through initiatives like Passel Provides.

Patrick also shares insights on Prop 12 repopulation projects, innovation in swine production, sustainability, animal welfare, and the future direction of the pork industry over the next decade.