To connect with more households across Kansas, the Kansas Beef Council (KBC) is extending its “Beef Brings Us Together” campaign through connected television platforms this summer.
The 30-second video, which can be viewed here, is being delivered to viewers through popular streaming services such as Hulu, YouTubeTV and Roku, allowing the campaign to reach consumers who watch television through digital platforms rather than traditional cable.
Connected television placements help KBC meet modern viewing habits while continuing to share a simple message: beef is a part of the meals and memories that bring people together. The video highlights the value of gathering around the table and the everyday role beef plays in Kansas homes.
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