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KBC Expands Reach Through Streaming Platforms

To connect with more households across Kansas, the Kansas Beef Council (KBC) is extending its “Beef Brings Us Together” campaign through connected television platforms this summer.

The 30-second video, which can be viewed here, is being delivered to viewers through popular streaming services such as Hulu, YouTubeTV and Roku, allowing the campaign to reach consumers who watch television through digital platforms rather than traditional cable.

Connected television placements help KBC meet modern viewing habits while continuing to share a simple message: beef is a part of the meals and memories that bring people together. The video highlights the value of gathering around the table and the everyday role beef plays in Kansas homes.

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CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Video: CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Swine Web’s CEOs of the Industry series welcomes Daniel Rivest, President & CEO of Olymel, for a wide-ranging conversation about leadership, the future of Canadian pork, and the opportunities ahead for one of North America’s largest pork and poultry processors.

Rivest discusses his journey to the CEO role, his leadership philosophy, and his early priorities at Olymel. The conversation explores the company’s strategic direction, its relationships with producers, and how Olymel is positioning itself for long-term growth and competitiveness.

The discussion also tackles some of the biggest issues facing Canadian pork production today, including labor availability, global competition, animal health, trade and export markets, automation, and the growing potential of artificial intelligence throughout the food production system.

Topics include:

• Daniel Rivest’s path to becoming President & CEO of Olymel

• Olymel’s current position and strategic direction

• The outlook for Canadian pork production

• Building stronger relationships with producers

• Global trade and key export markets

• Automation, innovation and artificial intelligence

• Leadership lessons and opportunities for the next generation

The conversation concludes with a Fast Five, giving viewers a more personal look at Rivest’s leadership approach and his vision for Olymel’s future.