Launch of the Pork Promotion and Research Agency Website

OTTAWA - Pork producers across Canada welcomed the announcement of the establishment of the Canadian Pork Promotion and Research Agency (PPRA) back in November and now we are happy to announce the launch of its official website.

 

“The PRA will be an important vehicle for producers – it will help facilitate even greater collaboration across the value chain through increased research and promotion activities. In the long run, it will result in improving the long-term growth and competitiveness of the sector, said Rick Bergmann, Canadian Pork Council Chair. “I would like to thank Minister Bibeau for championing this initiative and moving forward with the establishment of the agency.”

Video: Season 6, Episode 12: Veterinarians’ Perspectives on Managing Swine Herd Health Across All Phases

Identifying challenges in swine production and turning them into solutions through research and team development is the focus of this episode. Dr. Christine Mainquist-Whigham of Pillen Family Farms and DNA Genetics shares insights on herd health, biosecurity and trial work to improve pig performance. She also discusses her team’s research philosophy, how they evaluate rate of investment and how they gather feedback from employees to address challenges and maintain herd health across all phases of production. Dr. Carlos Roudergue of Country View Family Farms discusses the growing complexity of swine production, especially as technology increases and employee interaction decreases. He also shares how their workforce is shifting toward more specialized roles to support herd health and efficiency.