Launch of the Pork Promotion and Research Agency Website

OTTAWA - Pork producers across Canada welcomed the announcement of the establishment of the Canadian Pork Promotion and Research Agency (PPRA) back in November and now we are happy to announce the launch of its official website.

 

“The PRA will be an important vehicle for producers – it will help facilitate even greater collaboration across the value chain through increased research and promotion activities. In the long run, it will result in improving the long-term growth and competitiveness of the sector, said Rick Bergmann, Canadian Pork Council Chair. “I would like to thank Minister Bibeau for championing this initiative and moving forward with the establishment of the agency.”

Video: How the corn-soy diet transformed swine nutrition

At the 2026 ASAS Midwest Section meeting, Dr. Robert Easter, professor emeritus of swine nutrition at the University of Illinois, spoke at the U.S. Soy sponsored Swine Application Symposium, offering a historical perspective on one of the most important developments in modern pig production: the corn-soybean meal diet. What today is considered a foundational feeding strategy was not always obvious or even accepted.