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Livestock Research Innovation Corporation appoints new CEO

Long-time livestock industry leader Mike McMorris will be the new CEO of Livestock Research Innovation Corporation (LRIC). McMorris, most recently General Manager of AgSights, assumes the position on September 1.
“Mike’s background in agricultural research, extension, and management has allowed him to build a solid understanding of agriculture, as well as develop a vast network of working relationships,” says LRIC chair Oliver Haan. “He’s had a keen interest in LRIC since its inception and the lifelong passion that he has for this industry will help our organization both ensure value for our members and drive innovation through the value chain.”
McMorris began his career in extension and management with the Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA) before joining Ontario Cattlemen’s Association (now Beef Farmers of Ontario) as Executive Director.
He subsequently served as Director of Operations with Agricorp, and became General Manager of BIO (now AgSights), a producer cooperative dedicated to bringing information management to livestock industries in Canada and internationally, in 2008. He holds a Masters’ degree in Animal Science, Breeding and Genetics from the University of Guelph.
LRIC was established in 2012 under the leadership of outgoing CEO Tim Nelson with support from Ontario’s beef, pork, dairy and poultry commodity organizations and OMAFRA to provide leadership in research priority setting, coordination and process. 
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