Massey Ferguson’s MF 8S Launch Wins “Best Use of Digital Technology” Gold Medal Award at the Best Event Award 2020 (BEA)

Dec 17, 2020

DULUTH, GA - Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO), is proud to announce that its MF 8S “Landing on Earth” digital event won the Gold Medal Award in the category “Best Use of Digital Technology” and the Silver Medal Award as “Best B2B Digital/Hybrid Event” at the Beaworld Best Event Award 2020.

Due to the challenges of COVID-19, Massey Ferguson and NEXT Group partnered together for the company’s first all-digital launch in July 2020 to promote the new MF 8S tractor series. The event, which streamed live from Massey Ferguson’s Beauvais, France facility, was watched by 65,000 participants from 170 countries around the world.

“We feel so proud to win this award with NEXT Group, as this is a really well-deserved recognition for the innovative ways Massey Ferguson engages its business partners and customers,” said Thierry Lhotte, VP & Managing Director of Massey Ferguson for EME. “This is also a demonstration that commitment, dedication and team spirit lead to success during challenging times.”

“We feel so honored for this award," said Marco Jannarelli, president of NEXT Group. “This is the result of strong teamwork partnering with a strong brand like Massey Ferguson.”

The launch of the MF 8S Series heralds a completely new era for Massey Ferguson, introducing an enhanced user experience encompassing the benefits of connectivity and smart farming technologies.

Source : AGCO Corp

Video: Will the 2025 USDA December Crop Report Be a Market Mover/Surprise?

Historically, the USDA December crop report is a non-event or another dud report as the USDA reserves any final supply changes to the final report in January of the following year in this case 2026. But after the longest U.S. government shutdown in history at 43 days and no October crop report will they provide more data/surprise and make an exception?
Our China U.S. soybean purchase tracker is now at 26.6% or a total of 3.2 mmt but for traders it’s taking too long to unfold.
The final Stats Canada production report was bearish canola and wheat projection a record crop in both (it adds to the global glut of supplies) and bullish local corn and soybean prices in Ontario/Quebec thanks to a drought. It will not help the fund flow short-term, the USDA may need to offset it?
A U.S. Fed interest rate cut of another 25-basis point next Wednesday (probability 87.1%) could help fund flow and sentiment in stock and ag commodities into year end.
More inflows into Bitcoin this past week saw prices rebound back above 90,000 with support at 82,000 and resistance at 96,000.
A V-shaped bottom in cattle suggest the lows are in after Mexico reported another new world screwworm case. Lower weights, seasonal demand and higher U.S. beef select/choice values with a continued closure of the Mexican border to cattle will result in a resumption of higher cattle futures into yearend.
Australia is expected to produce its 3rd largest wheat crop ever at 36 mmt adding to the global glut of supplies.
Reports of ASF in hogs in Spain the largest pork exporter in Europe could see the U.S. win more pork export business long-term.
If the rains verify into next week of 3-5 inches for Brazil it would go a long way to fixing the dry regions from the last 2-months, but the European weather model has been wrong for the past 2-months!
Natural gas futures are surging to the 3rd price count as frigid hold temps set in.
CDN $ is also surging to end the week on a very resilient economy and better employment numbers suggesting no interest rate cuts next week.
Finally, the CFTC report showed funds were net buyers of soybeans but sellers of corn, canola and wheat. In real time the funds have gone back to selling as they take some profits.