Massey Ferguson’s MF 8S Launch Wins “Best Use of Digital Technology” Gold Medal Award at the Best Event Award 2020 (BEA)

Dec 17, 2020

DULUTH, GA - Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO), is proud to announce that its MF 8S “Landing on Earth” digital event won the Gold Medal Award in the category “Best Use of Digital Technology” and the Silver Medal Award as “Best B2B Digital/Hybrid Event” at the Beaworld Best Event Award 2020.

Due to the challenges of COVID-19, Massey Ferguson and NEXT Group partnered together for the company’s first all-digital launch in July 2020 to promote the new MF 8S tractor series. The event, which streamed live from Massey Ferguson’s Beauvais, France facility, was watched by 65,000 participants from 170 countries around the world.

“We feel so proud to win this award with NEXT Group, as this is a really well-deserved recognition for the innovative ways Massey Ferguson engages its business partners and customers,” said Thierry Lhotte, VP & Managing Director of Massey Ferguson for EME. “This is also a demonstration that commitment, dedication and team spirit lead to success during challenging times.”

“We feel so honored for this award," said Marco Jannarelli, president of NEXT Group. “This is the result of strong teamwork partnering with a strong brand like Massey Ferguson.”

The launch of the MF 8S Series heralds a completely new era for Massey Ferguson, introducing an enhanced user experience encompassing the benefits of connectivity and smart farming technologies.

Source : AGCO Corp

Video: Winter Service Inspections for John Deere Equipment - The FarmCast Ep64

The FarmCast, host Troy Randall speaks with Doug Luedke, Vice President of Service, and Davin Peterson, Executive Vice President of Aftermarket at 21st Century Equipment, to discuss the importance of proactive service and how it helps farmers reduce downtime during their busiest seasons. The conversation focuses on the Winter Service Inspection Program, a comprehensive approach designed to keep equipment running at peak performance and limit costly in-season breakdowns through preventative maintenance and expert technician support.

Doug and Devin explain how 21st Century Equipment’s service teams have evolved to meet the needs of today’s connected machines. With more technology and data integrated into modern equipment, technicians now play a vital role in both mechanical repairs and precision ag support. Through advanced diagnostics, machine monitoring, and John Deere’s Expert Alerts, they can identify and address potential issues before they become major problems—saving customers valuable time, money, and frustration.

Throughout the discussion, the team shares real-world success stories demonstrating how proactive inspections and customer-focused service help maximize uptime and efficiency for every operation. Whether it’s a large tractor, combine, or small mower, the goal remains the same: to provide trusted, reliable support that helps farmers and landowners stay productive and confident in their equipment year-round.