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More veterinarians coming for B.C. pet owners, farmers

The Province is permanently doubling the number of subsidized seats for B.C. veterinary students attending the Western College of Veterinary Medicine (WCVM) at the University of Saskatchewan.

This investment is part of StrongerBC’s Future Ready plan, which works to remove barriers and open more opportunities for post-secondary education and skills training, so people can get the skills and knowledge they need to succeed in high-demand, good-paying jobs and support and grow the economy.

“Veterinarians play a critical role in supporting the agricultural sector, people, and the health and welfare of animals across B.C.,” said Selina Robinson, Minister of Post-Secondary Education and Future Skills. “Last year, we doubled the number of B.C. students funded to study veterinary medicine and today we are committing to continue this funding so more people receive quality training, and our pets and farm animals can get the health care they need.”

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.