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NCBA Statement on Beef Labeling Practices

National Cattlemen’s Beef Association Vice President, Government Affairs, Ethan Lane, today released the following statement in response to a letter from U.S. Sens. John Thune (S.D.) and Mike Rounds (S.D.) regarding beef labeling practices:
 
“NCBA understands that the practices alleged in the letter from Senator Rounds and Senator Thune are a concern to cattle producers and we share a commitment to clear and truthful labeling. In August, in response to a proposal brought forward by our grassroots members, NCBA formed a working group to examine the prevalence of the alleged mislabeling practices. We are in the process of gathering information related to current industry labeling practices so we can fully understand the scope of the issue as we identify solutions that work for the industry.
 
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World Without Cows - Official Trailer

Video: World Without Cows - Official Trailer


In World Without Cows, journalists Michelle Michael and Brandon Whitworth take viewers on a global journey to explore the essential role of cattle in agriculture, food systems, and rural economies. Through interviews with farmers, ranchers, and environmental scientists, the documentary challenges the growing wave of misinformation surrounding cattle and climate change.

Prompted by the rise of unscientific narratives that paint livestock in a negative light, Michael and Whitworth set out to tell a more balanced story—one rooted in evidence and lived experience. The film highlights the cultural significance of cows, their contribution to global nutrition, and the innovations within the industry aimed at reducing environmental impact.

World Without Cows is a compelling reminder of the complexity and importance of livestock in a sustainable future.