New Crop Missions Promote High Quality Crop, Problems Persist With Italy

Dec 20, 2017

Canada's new crop missions have wrapped up for another year.

Cereals Canada President Cam Dahl says they visited 18 countries this year, touring parts of Asia, Latin America, North America, Europe, The Middle East and Africa.

He adds they didn't have any trouble promoting this year's crop.

"It makes it a lot easier to talk to customers about the quality of the crop when it is in fact that good," commented Dahl. "Contrast that to last year, of course, when we had the fusarium issues. We had 95 per cent of the CWRS as number one or number two, over 90 per cent of the durum is number one and number two."

Dahl notes the news coming out of Italy wasn't great, as that country has yet to import any of Canada's 2017 wheat crop. He said this is due to issues surrounding country of origin labelling and an Italian public relations campaign negatively targeting Canadian durum.

Source : Steinbachonline

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.