New Holland Agriculture Completes Acquisition of Kongskilde Agriculture

Following the announcement made in October, New Holland Agriculture is set to expand its wide offering with new implement product lines, as CNH Industrial completed the acquisition of the agricultural Grass and Soil business of Kongskilde Industries, part of the Danish Group Dansk Landbrugs Grovvareselskab (DLG A.m.b.A.).

 

The business unit, which includes facilities in the EMEA, APAC and NAFTA regions, will be taken over by CNH Industrial on February 1st, 2017. As a result, New Holland Agriculture will extend its offering to include Tillage and Hay & Forage solutions under various brands, including Kongskilde, Överum, Howard and JF. The Kongskilde brand and sales organizations, dealers and importers will continue to operate with no disruption, ensuring continuity in its customers’ support. New Holland will gradually integrate the new agricultural implements into its own product offering.

 

“This is an important step in our strategy to provide our customers around the world innovative and complete solutions to their farming needs,” commented Carlo Lambro, New Holland Agriculture Brand President. “We are creating a strong global platform that will provide growth opportunities for the Kongskilde and New Holland Agriculture brands.”

 

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.