New Holland Celebrates Triple Win at AE50 Awards for Hay and Forage Innovations

Jan 16, 2025

New Holland Agriculture is proud to announce that it has been honored with three prestigious AE50 Awards from the American Society of Agricultural and Biological Engineers (ASABE). These awards recognize the most innovative designs in engineering products or systems for the food and agriculture industries. New Holland's IntelliSense™ Bale Automation, CropSpeed Monitoring System, and UltraFeed™ Pickup have each been acknowledged for their groundbreaking contributions to agricultural technology.

“These awards highlight New Holland's unwavering commitment to hay and forage innovations. By continuously developing advanced technologies in this segment, New Holland ensures that farmers can achieve higher efficiency, better crop quality, and reduced operational costs.” Says Carlo Lambro, Brand President at New Holland. “The IntelliSense™ Bale Automation, CropSpeed Monitoring System, and UltraFeed™ Pickup are all designed to enhance the productivity and profitability of hay and forage operations, symbolizing New Holland's dedication to supporting farmers in their pursuit of excellence.”

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Video: EP 72 Connection People to Place – Stories of Regeneration Part 5

2023 was a challenging year for Canadian farmers and ranchers and for humanity in general. We had droughts, wildfires, floods, an affordability crisis and a number of armed conflicts. According to scientists working with the European Union, 2023 smashed temperature records globally.

And yet, someone like Nova Scotia agricultural producer Rachel Lightfoot still finds ways of being optimistic even after her farm got hit by a polar vortex, a dry spring and a very rainy summer all in the same year.

Welcome to Stories of Regeneration, a podcast series brought to you by Rural Routes to Climate Solutions and Regeneration Canada. Join me, your host Derek Leahy, as we delve into the importance of supporting an agricultural system that not only prioritizes the health of our land and ecosystems but also ensures the sustainability of our farmers and ranchers. Get ready to explore the transformative power of regenerative agriculture.