New Holland Celebrates Triple Win at AE50 Awards for Hay and Forage Innovations

Jan 16, 2025

New Holland Agriculture is proud to announce that it has been honored with three prestigious AE50 Awards from the American Society of Agricultural and Biological Engineers (ASABE). These awards recognize the most innovative designs in engineering products or systems for the food and agriculture industries. New Holland's IntelliSense™ Bale Automation, CropSpeed Monitoring System, and UltraFeed™ Pickup have each been acknowledged for their groundbreaking contributions to agricultural technology.

“These awards highlight New Holland's unwavering commitment to hay and forage innovations. By continuously developing advanced technologies in this segment, New Holland ensures that farmers can achieve higher efficiency, better crop quality, and reduced operational costs.” Says Carlo Lambro, Brand President at New Holland. “The IntelliSense™ Bale Automation, CropSpeed Monitoring System, and UltraFeed™ Pickup are all designed to enhance the productivity and profitability of hay and forage operations, symbolizing New Holland's dedication to supporting farmers in their pursuit of excellence.”

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