Farms.com Home   News

New Livestock and Poultry Competition Rules Published

Today the Federal Register published a proposed rule by the U.S. Dept. of Agriculture’s Agricultural Marketing Service (AMS) to satisfy provisions of the 2008 Farm Bill intended to establish criteria by which the Secretary of Agriculture would determine whether meatpackers give undue or unreasonable preference or advantage to one producer over another.
 
While the rule does establish some criteria that could be beneficial to farmers and ranchers, the language of the rule is vague and leaves any benefits vulnerable to adequate interpretation and enforcement. Under this proposed rule, practices may be deemed a “reasonable business decision” if they are utilized throughout the industry, regardless of the deleterious outcomes to farm families. The proposed rule’s criteria are based on business considerations which make allowances for practices “that would be customary within the industry.” 
 
This proposed rule is the latest iteration of regulations that have been the focus of a decades-long battle for farmer protections in the face of ever-increasing corporate consolidation and power. As farmers and ranchers have stated time and again, the livestock and poultry industries are rife with abusive and exploitative practices. In its current version, this rule not only allows for “undue or unreasonable” industry practices, but codifies the justification of them in law. 
 
 
Click here to see more...

Trending Video

How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.