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Plant the Seeds: Opportunities to Grow Ontario's Fruit and Vegetable Sector

“Plant the Seeds: Opportunities to Grow Southern Ontario's Fruit and Vegetable Sector” is a new report that outlines the opportunity to expand the $2.2 billion of fruits and vegetables grown in Ontario, including more local production of fresh grapes, pears, strawberries, garlic, eggplant, sweet potatoes, apples, snap peas, cabbage—as well as vertical farming.

This expansion could result in up to $135 million in increased farm-gate revenue, making an important contribution to Ontario’s economic recovery.

For most of the crops examined in this analysis, expanding production across the Greenbelt and southwestern Ontario would displace some of the $7.3 billion of annual imported fruits and vegetables making an important contribution to Ontario’s economic recovery and could provide an even greater contribution to Ontario’s rural economy.

Certain perquisites need to be in place to realize the opportunities, and there is a role for growers, marketers, retailers, industry organizations, research and development institutions, and government to make it happen

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Getting Started with FieldOps™

Video: Getting Started with FieldOps™

Get started with FieldOps™ and take control of your operation with real-time visibility and data-driven insights.

In this video, we’ll walk through the essential steps to set up and begin using New Holland FieldOps™, including account creation, connecting your equipment, and establishing accurate field boundaries. Learn how FieldOps brings your machines, fields, and teams together into one connected platform—helping improve efficiency, streamline workflows, and support better decision-making in the field.

You’ll learn how to: • Create a FieldOps account (web or mobile) • Connect your machines through your local New Holland dealer • Upload or create field boundaries • Start operations and visualize agronomic data in real time

Field boundaries are the foundation of accurate data and precision farming. Setting them up correctly helps improve machine performance, guidance accuracy, and overall operational efficiency across your operation.