Farms.com Home   News

Pork Industry Leaders Share Urgent Messages at Fall Fly-in

From engaging speakers to "Baconfest" in the Great Hall of the Library of Congress, it was an exciting week for more than 100 pork producers from around the country who gathered for the the National Pork Producers Council’s (NPPC) Spring Legislative Action Conference (LAC) on September 13-14 in Washington, D.C. 
 
"Having you here in Washington, speaking up for our industry, is critical to having lawmakers understand that decisions they make in Washington affect how we can continue to provide safe, nutritious food to American families and consumers worldwide," NPPC President Scott Hays said at the event. 
 
During the two-day event, speakers included Senator Roger Marshall (R-Kan.), NPPC Board officers, and NPPC policy experts who focused on four key issue areas: 2023 Farm Bill priorities, a legislative solution to California Proposition 12, expanding trade and market access, strengthening the H-2A visa program 

Click here to see more...

Trending Video

How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.