Pork Industry Leaders Share Urgent Messages at Fall Fly-in

Sep 18, 2023

From engaging speakers to "Baconfest" in the Great Hall of the Library of Congress, it was an exciting week for more than 100 pork producers from around the country who gathered for the the National Pork Producers Council’s (NPPC) Spring Legislative Action Conference (LAC) on September 13-14 in Washington, D.C.

"Having you here in Washington, speaking up for our industry, is critical to having lawmakers understand that decisions they make in Washington affect how we can continue to provide safe, nutritious food to American families and consumers worldwide," NPPC President Scott Hays said at the event.

During the two-day event, speakers included Senator Roger Marshall (R-Kan.), NPPC Board officers, and NPPC policy experts who focused on four key issue areas: 2023 Farm Bill priorities, a legislative solution to California Proposition 12, expanding trade and market access, strengthening the H-2A visa program

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Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard

In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.