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Producer Team Explores Mexico Market and Takes Part In Major Trade Show

Livestock and grain producers recently traveled with the U.S. Meat Export Federation (USMEF) to Monterrey, Mexico, to look at market conditions and participate in the Expo Carnes trade show. The group also visited retail outlets featuring U.S. beef, pork and lamb, ranging from traditional markets to Costco, as well as high-end grocery stores and butcher shops.

David Hardin, a corn, soybean and pork producer from Indiana, sees the potential growth in volume, but also for higher grade products in the market.

“Obviously, if we can move the higher end products here, that’s going to put more dollars back in the pockets of the growers on the other end of the chain,” Hardin says. “We’ve had very good discussions with processors that buy our Indiana animals and are moving product into the Mexican market. While they are just as concerned about the impact of tariffs and how that is going to impact the market, we feel that there’s still enough demand for good American pork and beef here in Mexico, that hopefully we’re going to be able to get things sorted out.”

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What Drives Pork Eating Quality - Dr. Ben Bohrer

Video: What Drives Pork Eating Quality - Dr. Ben Bohrer



In this episode of The Swine it Podcast Show Canada, Dr. Ben Bohrer from The Ohio State University discusses what shapes consumer experience with pork. He explains why juiciness and flavor matter, how stunning and chilling affect pork quality, what consumer research reveals about pork chops, and why education and guidance on pork preparation are critical to improving demand. Listen now on all major platforms!

"Consumer education may be one of the pork industry’s biggest opportunities to improve eating experience."

Meet the guest: Dr. Ben Bohrer / ben-bohrer-57b35bb2 is an Associate Professor of Meat Science and Muscle Biology at The Ohio State University and Owner/Operator of Meat Science Solutions, LLC. He earned his Ph.D. in Animal Sciences from the University of Illinois at Urbana-Champaign and his M.S. and B.S. from The Ohio State University. His work connects animal science, food science, meat quality, processed meats, and consumer eating experience. Learn more from Dr. Ben Bohrer on The Swine it Podcast Show Canada, available on all major platforms.