Protecting your information: Updating our privacy notification

Nov 25, 2025

At AFSC, protecting your privacy is more than a legal obligation—it’s a core part of how we serve you.

As part of that commitment, we’ve updated our Privacy Collection Notification to reflect Alberta’s new privacy legislation and to ensure transparency in how we collect and use your information, especially when automated systems help us deliver faster, more efficient service. You can view the full statement below or on any updated AFSC form.

AFSC Privacy Collection Notification

AFSC collects information for the purpose of operation and administration of our programs and services. Any information you provide to us related to this purpose, whether personal information or business information, (the “Collected Information”) is collected under the authority of the Protection of Privacy Act (Alberta) under section 4(c). AFSC may use the Collected Information in automated systems to generate content and to make decisions, recommendations and predictions.

If you have any questions about this notification, or about the collection and use of your information, please contact AFSC by mail at 5718 – 56 Avenue, Lacombe AB T4L 1B1, 1.877.899.2372, or privacy@afsc.ca.

Even though updating all forms is a gradual process, we felt it was important to share this change with our clients as soon as possible. Our new Privacy Collection Notification applies to any information you have provided to us after June 11, 2025, which is when the new legislation came into effect.

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Video: Why Invest in Canada’s Seed Future? | On The Brink: Episode 3

Darcy Unger just invested millions to build a brand-new seed plant on his farm in Stonewall, Manitoba so when it’s time for his sons to take over, they have the tools they need to succeed.

Right now, 95% of the genetics they’ll be growing come from Canadian plant breeders.

That number matters.

When fusarium hit Western Canada in the late 90s, it was Canadian breeders who responded, because they understood Canadian conditions. That ability to react quickly to what’s happening on Canadian farms is exactly what’s at risk when breeding programs lose funding.

For farmers like Darcy, who have made generational investments based on the assumption that better genetics will keep coming, the stakes are direct and personal.

We’re on the brink of decisions that will shape our agricultural future for not only our generation, but also the ones to come.

What direction will we choose?

On The Brink is a year-long video series traveling across Canada to meet the researchers, breeders, farmers, seed companies, and policymakers shaping the future of Canadian plant breeding. Each week, a new story. Each story, a piece of the bigger picture.

Episode 3 is above. Follow Seed World Canada to catch every episode, and tell us: Do you think the next generation will have the tools they need to success when they takeover? How is the future going to look?