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Quebec and Canadian cattle producers urge Health Canada to reconsider proposed regulations to add warning label on ground beef

Ottawa, ON – Cattle producers from Quebec and across the country are raising concerns with Health Canada’s proposed regulations to put a front-of-package warning label on ground beef, a single ingredient, nutrient dense protein.

If Health Canada moves forward with this proposed regulation, Canada will be the only country in the world to put a warning label on ground beef. This move would likely impact consumer confidence and be damaging to Quebec and other beef producers across the country.

Approximately 90 per cent of Canadians eat ground beef weekly and adding a warning label on ground beef would send the wrong signal to Canadian consumers. At a time when food security is front of mind, putting a warning label on ground beef, an affordable and readily accessible whole food, packed with nutrients, will mislead and confuse consumers.

We urge Quebecers and Canadians to voice their concerns with the Government of Canada. Please sign up at www.dontlabelmybeef.ca and send a letter of concern to your Member of Parliament. 

Source : Cattle.ca

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CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Video: CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Swine Web’s CEOs of the Industry series welcomes Daniel Rivest, President & CEO of Olymel, for a wide-ranging conversation about leadership, the future of Canadian pork, and the opportunities ahead for one of North America’s largest pork and poultry processors.

Rivest discusses his journey to the CEO role, his leadership philosophy, and his early priorities at Olymel. The conversation explores the company’s strategic direction, its relationships with producers, and how Olymel is positioning itself for long-term growth and competitiveness.

The discussion also tackles some of the biggest issues facing Canadian pork production today, including labor availability, global competition, animal health, trade and export markets, automation, and the growing potential of artificial intelligence throughout the food production system.

Topics include:

• Daniel Rivest’s path to becoming President & CEO of Olymel

• Olymel’s current position and strategic direction

• The outlook for Canadian pork production

• Building stronger relationships with producers

• Global trade and key export markets

• Automation, innovation and artificial intelligence

• Leadership lessons and opportunities for the next generation

The conversation concludes with a Fast Five, giving viewers a more personal look at Rivest’s leadership approach and his vision for Olymel’s future.