Quebec and Canadian cattle producers urge Health Canada to reconsider proposed regulations to add warning label on ground beef

Ottawa, ON – Cattle producers from Quebec and across the country are raising concerns with Health Canada’s proposed regulations to put a front-of-package warning label on ground beef, a single ingredient, nutrient dense protein.

If Health Canada moves forward with this proposed regulation, Canada will be the only country in the world to put a warning label on ground beef. This move would likely impact consumer confidence and be damaging to Quebec and other beef producers across the country.

Approximately 90 per cent of Canadians eat ground beef weekly and adding a warning label on ground beef would send the wrong signal to Canadian consumers. At a time when food security is front of mind, putting a warning label on ground beef, an affordable and readily accessible whole food, packed with nutrients, will mislead and confuse consumers.

We urge Quebecers and Canadians to voice their concerns with the Government of Canada. Please sign up at www.dontlabelmybeef.ca and send a letter of concern to your Member of Parliament.