Saskatchewan Stock Growers Set Up Consumer's Beef Directory

May 14, 2020

The loss of packing capacity is creating uncertainty for producers with cattle to sell.

In the last few weeks the processing challenges have also resulted in a little less meat or selection at the grocery store for customers.

Chad MacPherson is General Manager of the Saskatchewan Stock Growers Association and says they've put together an online directory "Ranch Direct Beef Listing" to help link consumers with producers that sell frozen beef off-farm.

There's a growing interest from consumers in buying from producers direct to be able to guarantee themselves to supply."

Saskatchewan Stock Growers President Bill Huber says when consumers buy their beef from the farm gate, they’re getting great value while helping out their local farmers and ranchers.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.