One in four people in Canada do not know where their next meal is coming from. At the same time, 46.5 per cent of the food in this country goes to waste. On May 26, Second Harvest, the country's largest food rescue organization, will work to close that gap: 100 ambassadors, posting simultaneously across social media over 100 hours, with a goal of raising enough funds to rescue 1 million meals by May 30.
The campaign, Race to Rescue, is bilingual and spans the country. Chefs, athletes, musicians, farmers, scientists, Indigenous leaders, content creators, an astronaut. The people Canadians watch, cook with, cheer for and follow, all saying yes at the same time. Each will direct their followers to a personal fundraising page tied to a single conversion: one dollar provides enough to rescue five meals.
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