Secretary Rollins Applauds Dairy Industry Voluntarily Removing Artificial Colors from National School Lunch Program

Apr 24, 2025

U.S. Secretary of Agriculture Brooke Rollins applauded the International Dairy Foods Association (IDFA) announcement on the IDFA Healthy Dairy in Schools Commitment, a voluntary, proactive pledge to eliminate Red 3, Red 40, Green 3, Blue 1, Blue 2, Yellow 5, and Yellow 6 in milk, cheese, and yogurt products sold to K-12 schools for the National School Lunch and Breakfast Programs beginning during the 2026-2027 school year:

“America’s dairy farmers and milk processors have always led the way in providing our families and schoolchildren with healthy, nutritious, and delicious milk products. While I look forward to getting whole milk back into our schools, today’s announcement shows how the dairy industry is voluntarily driving change and giving consumers what they want, without government mandates,” said Secretary Brooke Rollins. “I thank IDFA and the dairy industry for leading the way and look forward to other industries thinking about how together, we can Make America Healthy Again.”

Source : usda.gov

Video: CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Swine Web’s CEOs of the Industry series welcomes Daniel Rivest, President & CEO of Olymel, for a wide-ranging conversation about leadership, the future of Canadian pork, and the opportunities ahead for one of North America’s largest pork and poultry processors.

Rivest discusses his journey to the CEO role, his leadership philosophy, and his early priorities at Olymel. The conversation explores the company’s strategic direction, its relationships with producers, and how Olymel is positioning itself for long-term growth and competitiveness.

The discussion also tackles some of the biggest issues facing Canadian pork production today, including labor availability, global competition, animal health, trade and export markets, automation, and the growing potential of artificial intelligence throughout the food production system.

Topics include:

• Daniel Rivest’s path to becoming President & CEO of Olymel

• Olymel’s current position and strategic direction

• The outlook for Canadian pork production

• Building stronger relationships with producers

• Global trade and key export markets

• Automation, innovation and artificial intelligence

• Leadership lessons and opportunities for the next generation

The conversation concludes with a Fast Five, giving viewers a more personal look at Rivest’s leadership approach and his vision for Olymel’s future.