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SECURE, SUSTAINABLE, AFFORDABLE

OTTAWA, ON - The Choose Canadian Seafood Task Force, a program led by the Canadian Aquaculture Industry Alliance (CAIA) and The Fisheries Council of Canada (FCC) today announced the launch of a new, national awareness campaign aimed at encouraging consumers to choose Canadian seafood more often.

This campaign is noteworthy in light of how the pandemic and geopolitical events are impacting global food supply chains with disruptions and rising food prices.

"Only 30 per cent of seafood consumed in Canada is actually Canadian," said Timothy Kennedy, President & CEO, CAIA. "By choosing Canadian seafood, we can enjoy a secure, sustainable, domestic food supply from our oceans that is good for you and good for the planet. It's smart to choose Canadian Seafood."

The Smarter Meals Out of the Blue awareness campaign launches today along with a new logo and a new website (www.ChooseSeafood.ca), which features helpful tips and family-friendly recipes. The campaign also inspires Canadians to shake up their everyday meal routines with unexpected ideas, like swapping in shrimp or fish for 'Taco Tuesdays'.

"There are so many smart reasons to choose Canadian seafood," said Paul Lansbergen, President, FCC. "It's an affordable, easy, healthy, sustainable and delicious choice for any meal, any day of the week."

In fact, Canadian seafood is a complete protein source, contains all essential amino acids for overall health, and omega-3 fatty acids for brain health. And, it's more affordable than you think.

Canada's seafood production is amongst the most sustainable in the world, with one of the lowest carbon footprints for proteins you can choose. Seafood is a critical future food for your health and for our planet.

Source : Cision

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CEOs of the Industry – Rob Brenneman, CEO of Brenneman Pork

Video: CEOs of the Industry – Rob Brenneman, CEO of Brenneman Pork

“From Pork Production to Performance Nutrition: A Candid Conversation with One of the Industry’s Most Unconventional Thinkers”

CEOs of the Industry, we sit down with Rob Brenneman, the visionary behind Brenneman Pork, for an unfiltered, in-depth conversation on leadership, survivability, nutrition, and the future of pig farming.

Rob shares how a deep-rooted commitment to **health—both animal and personal—**drives his philosophy and decision-making. From reshaping pork nutrition and advocating for the return of well-marbled, flavorful pork to confronting the ongoing battle with PRRS and other health threats, Rob’s insights reflect decades of hands-on experience and bold innovation.

Key themes include: Nutrition Reimagined: Why the industry went off course—and how Brenneman Pork is leading change by prioritizing gut health, fat quality, and real performance.

Health & Survivability: Rob’s take on biosecurity, disease management, and the systems and protocols that protect both pigs and profitability.

Well-Marbled Pork as Premium Protein: The science, consumer insights, and culinary feedback behind Rob’s mission to reintroduce pork as a premium, flavorful protein.

Sustainability & Farm Culture: How Brenneman Pork balances environmental responsibility with day-to-day positivity and resilience.

Generational Impact: Strategies to attract, inspire, and retain the next wave of pork producers with pride and purpose.

Plus, a fast-paced finale where Rob shares his top pork pick, leadership lessons, and what he’d change overnight in the industry.

Whether you're a producer, nutritionist, policymaker, or future leader, this episode offers a masterclass in where pork production is headed—and how visionaries like Rob are shaping it.