How AGCO Humanizes Technology: A Conversation with Rachel PottsVideo: How AGCO Humanizes Technology: A Conversation with Rachel Potts
In this episode, ?@thespoondottech? podcast features Rachel Potts, Vice President, Chief Communications Officer at AGCO, as Rachel shares how AGCO communicates its core themes, brand stories and technology innovations to connect with farmers and global audiences.
?? Core themes at AGCO and how they are communicated across brands and technology upgrades
?? Behind the scenes of Farm Progress Show 2025 — getting personal with farmers and engaging through Farming Simulator
?? The farmers among AGCO employees and the passion behind the machines
?? Storytelling at AGCO: leveraging media, press and social channels to teach audiences about AGCO’s impact and highlight employees worldwide