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Sights, Sounds & Takeaways from FIRA USA 2022

FIRA USA 2022, the California agricultural robotics and technology forum, took over downtown Fresno this week. Industry leaders from all over the globe shared their vision for the future of autonomous farming, and over 45 exhibitors packed the Fresno Convention Center to showcase their newest robots. Here are some of our top moments.

GUSS Takes Center Stage

As soon as you walk into the exhibit hall the first thing that catches your eye is GUSS (and mini GUSS), the autonomous sprayer. Unlike several other robots on display, GUSS has already been on the market for a couple years. We caught up with Grower Success Manager Ben Villines for a look at where GUSS is headed next. 

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Getting Started with FieldOps™

Video: Getting Started with FieldOps™

Get started with FieldOps™ and take control of your operation with real-time visibility and data-driven insights.

In this video, we’ll walk through the essential steps to set up and begin using New Holland FieldOps™, including account creation, connecting your equipment, and establishing accurate field boundaries. Learn how FieldOps brings your machines, fields, and teams together into one connected platform—helping improve efficiency, streamline workflows, and support better decision-making in the field.

You’ll learn how to: • Create a FieldOps account (web or mobile) • Connect your machines through your local New Holland dealer • Upload or create field boundaries • Start operations and visualize agronomic data in real time

Field boundaries are the foundation of accurate data and precision farming. Setting them up correctly helps improve machine performance, guidance accuracy, and overall operational efficiency across your operation.