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Sights, Sounds & Takeaways from FIRA USA 2022

FIRA USA 2022, the California agricultural robotics and technology forum, took over downtown Fresno this week. Industry leaders from all over the globe shared their vision for the future of autonomous farming, and over 45 exhibitors packed the Fresno Convention Center to showcase their newest robots. Here are some of our top moments.

GUSS Takes Center Stage

As soon as you walk into the exhibit hall the first thing that catches your eye is GUSS (and mini GUSS), the autonomous sprayer. Unlike several other robots on display, GUSS has already been on the market for a couple years. We caught up with Grower Success Manager Ben Villines for a look at where GUSS is headed next. 

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Winter Service Inspections for John Deere Equipment - The FarmCast Ep64

Video: Winter Service Inspections for John Deere Equipment - The FarmCast Ep64

The FarmCast, host Troy Randall speaks with Doug Luedke, Vice President of Service, and Davin Peterson, Executive Vice President of Aftermarket at 21st Century Equipment, to discuss the importance of proactive service and how it helps farmers reduce downtime during their busiest seasons. The conversation focuses on the Winter Service Inspection Program, a comprehensive approach designed to keep equipment running at peak performance and limit costly in-season breakdowns through preventative maintenance and expert technician support.

Doug and Devin explain how 21st Century Equipment’s service teams have evolved to meet the needs of today’s connected machines. With more technology and data integrated into modern equipment, technicians now play a vital role in both mechanical repairs and precision ag support. Through advanced diagnostics, machine monitoring, and John Deere’s Expert Alerts, they can identify and address potential issues before they become major problems—saving customers valuable time, money, and frustration.

Throughout the discussion, the team shares real-world success stories demonstrating how proactive inspections and customer-focused service help maximize uptime and efficiency for every operation. Whether it’s a large tractor, combine, or small mower, the goal remains the same: to provide trusted, reliable support that helps farmers and landowners stay productive and confident in their equipment year-round.