Simmental Association leadership transition

The Canadian Simmental Association (CSA) is beginning its search for a new leader as it prepares to bid a grateful farewell to long-time General Manager Bruce Holmquist.

After 19 years of service, Holmquist has informed the Board of his intent to conclude his responsibilities as CSA General Manager when his current contract ends in March 2026.

Between now and then, and with his full support, the CSA will conduct a national search for the next general manager.

“Bruce’s dedication as a staff person since 2007, and prior to that as a director, has strengthened our registry systems, enhanced genetic services, and helped build strong relationships across Canada and throughout the global beef industry,” says Randy Noble, President of the CSA.

Holmquist is a third-generation cattle producer who has spent his entire life in agriculture. In 1977, at the age of 16, Bruce began his own seed stock business when he purchased his first Simmentals. Over the years his herd expanded under the name of Spruce Grove Simmentals. In 1991, Angus genetics were added to the business and the name was changed to Spruce Grove Cattle Company.