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Skip and Food Banks Canada Expand Sixth Annual Giving Tuesday Campaign to Meet Record Food Bank Demand

As demand for food banks reaches unprecedented levels in Canada, Skip and Food Banks Canada are partnering for their sixth annual Giving Tuesday campaign, reaching more communities and providing even greater support to Canadians in need.

This year's campaign follows a landmark 2024 effort that saw more than more than $1.6M raised for Food Banks Canada which enabled 3.2 million meals -- achievements made possible through the generosity of Canadians. But as the need for support for food banks across Canada grows, so does the urgency to act.

According to Food Banks Canada's latest HungerCount report, there will be close to 2.2 million visits to food banks this month alone. Food bank visits have doubled in just six years, with over 700,000 visits from children, marking the highest usage in Canadian history.

 "The growing demand for food banks reflects the urgent challenges that people in Canada are facing today," said Kirstin Beardsley, Chief Executive Officer of Food Banks Canada. "We're deeply grateful for our ongoing partnership with Skip, now in its sixth year. Their generous support and creative initiatives, like this year's continued doorstep pickup program, are making a tangible difference for people in Canada who depend on food banks to help them through tough times."

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Building Trust in Agriculture Through Better Storytelling

Video: Building Trust in Agriculture Through Better Storytelling

How do we tell the story of modern agriculture in a way that connects with consumers while staying true to the people who produce our food?

CLEAR Conversations, host Tracy Sellers sits down with Jennifer Shike, Editor and Brand Leader for Farm Journal's PORK, to discuss the evolving role of agricultural journalism, the challenges of communicating science, and why authentic storytelling matters more than ever.

From emerging sustainability initiatives and animal welfare to producer innovation and public perception, Jennifer shares her perspective on covering one of agriculture's most dynamic industries and the importance of building trust between farmers and the public.

Whether you're a producer, researcher, student, or simply interested in where your food comes from, this conversation offers valuable insight into the stories shaping the future of animal agriculture.