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Monarch Tractor changes business model

Monarch Tractor changes business model
Apr 10, 2026
By Diego Flammini
Assistant Editor, North American Content, Farms.com

The company is shifting to a tech licensing model

Monarch Tractor will no longer manufacture the electric, driver-optional tractors the company became known for.

In a statement posted on its LinkedIn page Thursday, the company indicated a shift in focus.

“We had to make difficult decisions, including a shift away from manufacturing to a technology licensing model which validated that the core EV & AV technology could operate across tractors, augers, utility vehicles, and construction equipment,” the statement says.

The statement goes on to say the company’s software-designed vehicle platform and other components has been purchased by “a large global equipment manufacturer,” meaning Monarch’s technology will support future innovations.

The statement doesn’t identify the company, but Monarch does have an existing relationship with CNH.

In November 2021 CNH Industrial announced it entered into an exclusive multi-year licensing agreement for electrification technologies with Monarch Tractor.

Announcements in 2022 and 2023 demonstrated further commitments between the two companies.

Monarch Tractor launched in 2018 with the goal of revolutionizing agriculture through its smart tractors.

One of its MK-V electric tractors, for example, could save a farmer an average of 2,100 gallons of diesel.

The company enjoyed early success, winning a 2020 Tractor of the Year award by the AgTech Breakthrough Awards, and an RBR50 Innovation Award in 2021, for example.

This success helped the company raise over $220 million in funding.

But the Livermore, Calif.-based company would eventually run into trouble.

A main challenge was the performance of the tractor units.

Patrick O’Connor, a winemaker from California who tested one of Monarch’s tractors for three years, for example, said in a March 29 Instagram post that the tractor “totally failed” and could really only be used on his farm as a log splitter.

And in November 2025, Burks Tractor, an Idaho dealership, sued Monarch for breach of contract because the 10 tractors it purchased from Monarch were defective.

That November the company also laid off most of its staff.


Trending Video

A Farm Song (Busy) | Parody of A Bar Song (Tipsy) by Shaboozey

Video: A Farm Song (Busy) | Parody of A Bar Song (Tipsy) by Shaboozey


Lyrics:

My days begin with workin’, Alarm’s at 5 o’clock,
I Fill 5 gallon buckets, The feeders and the troughs,
This five to nine ain’t workin’, why the heck do I work so hard?,
I can’t worry ‘bout health problems, I can sleep in when I’m gone,

One, here comes the two to the three to the four,
Tell em’ ‘buy another cow, we need plenty more’,
Blue jeans are gettin’ dirty, what else could I ask for,
Oh my, more chores

Someone pour me up another shot of sweet tea,
They know me and working hard’s got a history,
There’s another flock of sheep that still needs feed,
Everybody on the farm gettin’ busy,

Everybody on the farm gettin’ busy,
Everybody on the farm gettin’ busy,

I’ve been working pretty stressed but,
I ain’t changing for some cash,
Lord knows that I’m very blessed (More chores),
But I gotta say it’s hard,
Workin’ outside gettin’ charred,
Living out here on the farm, (more chores)

One, here comes the two to the three to the four,
Tell em’ ‘buy another cow, we need plenty more’,
Blue jeans are gettin’ dirty, what else could I ask for,
Oh my, more chores

Someone pour me up another shot of sweet tea,
They know me and working hard’s got a history
There’s another 20 chickens that still need feed,
Everybody on the farm gettin’ busy,

Everybody on the farm getting’ busy,
Everybody on the farm gettin’ busy,

Fun, here on ranch that’s what you can’t ignore,
Might be pretty hard but I love it to its core,
Flannel’s gettin’ dirty, what else could I ask for,
Oh my, more chores (Tell ‘em sing with me)

Someone pour me up another shot of sweet tea,
They know me and working hard’s got a history,
There’s another flock of sheep that still needs feed,
Everybody on the farm gettin’ busy,
Someone pour me up another shot of sweet tea,
They know me and working hard’s got a history,
Watching cattle in the dark, don’t miss me,
Everybody on the farm gettin’ busy,
(Yeeeeeehaw)
Everybody on the farm gettin’ busy,
Everybody on the farm gettin’ busy,
It’s the best bro, go get yourself a farm