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Studies show need for vigilant African swine fever on-farm prevention

Two recent studies on the devastating impact of an African swine fever outbreak in the United States underscore the importance of biosecurity for pork producers.

A May 2023 Iowa State University working paper showed that an outbreak of the disease in the United States would result in as much as $75 billion in losses to the industry, including a cut of 60,000 jobs. Pork prices would plummet between 50% and 60% and stay low for three years.

A more recent North Carolina State University (NCSU) study, supported by the U.S. Department of Agriculture’s (USDA) Animal and Plant Health Inspection Service, modeled how an outbreak of the virus might spread among pig farms in the southeast United States.

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.