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The Canadian Pork Council celebrates launch of new Indo-Pacific Agriculture and Agri-Food Canada office in Manila, Philippines

Event marks a milestone for Canadian agriculture, Canadian pork industries’ global outreach

The Canadian Pork Council (CPC) celebrates the Government of Canada’s significant investment in the Asia-Pacific market by joining AAFC Minister Lawrence MacAulay in Manila to celebrate the launch of the new Indo-Pacific Agriculture and Agri-Food Office in Manila, Philippines.

This initiative, a joint venture between Agriculture and Agri-Food Canada and the Canadian Food Inspection Agency, underscores Canada’s commitment to fostering stronger ties in the Indo-Pacific region and promoting the Canadian pork industry on the international stage.

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Season 7, Episode 1: Managing Risk and Seeing Opportunities in U.S. Pork Production

Video: Season 7, Episode 1: Managing Risk and Seeing Opportunities in U.S. Pork Production

Today’s episode features three guests discussing the similarities and differences between pork production in the United States and Brazil, along with strategies for managing risk in today’s industry while recognizing and acting on opportunities. First, Dr. Anne Caroline de Lara, executive manager of live pig production at Seara Alimentos, a JBS company in Brazil, is joined by Dr. Matthew Turner, head of operations for JBS Live Pork. Together, they discuss how labor, climate and ventilation challenges vary between Brazil and the United States, while underscoring their shared commitment to raising healthy pigs. They also point to lessons producers in both countries can take from one another’s systems and on-farm experiences. Then, Brady Reicks, risk manager at Reicks View Farms, shares his perspective on risk management, drawing from his background in markets and his transition into farming. He discusses how protecting margins varies by operation and offers practical approaches producers can use to make marketing and business decisions with greater confidence rather than hesitation.

Both conversations were recorded at recent industry events focused on swine livability, including the International Conference on Pig Livability and Iowa Swine Day.