The Do's and Don'ts of Customer Clinics

Feb 08, 2024

I had the chance to be a fly on the wall, and listen in to a roundtable discussion at the 2024 Precision Farming Dealer Summit in Indianapolis, as dealers discussed some of their best practices and biggest challenges when it comes to hosting customer clinics. Here are some interesting nuggets I jotted down in my notes app.

The question of charging for clinics came up, to which one precision specialist responded, "When we do free events, if they're not paying anything, then they don't have skin in the game, and they don't participate as much in the clinic. That's one benefit of a perceived cost. They might walk away with a higher appreciation of the clinic." Another dealer said they don't charge for clinics because their customers have already made a big investment by being there.

How big should clinics be? There were differing opinions on that question.

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Video: Uncover the world of insurance salvage auctions in Canada

What happens to vehicles, farm equipment, machinery and other valuable assets after an insurance claim? They may have more value—and opportunity—than you think.
In this interview, Christine O’Brien, Director of Marketing at Barga, takes us inside the world of insurance salvage auctions and explains how the Saskatoon-based company is making these assets directly accessible to buyers across Canada.
Unlike a traditional auction house, Barga operates primarily online, connecting consumers with a constantly changing selection of insurance salvage sold on an “as is, where is” basis. Buyers can see where an item is located, bid online and, if successful, arrange pickup or shipping.
With new auctions every two weeks, Barga offers much more than farm equipment, with a diverse range of vehicles, machinery, equipment and other unexpected finds coming up for bid.
Christine explains how the auction process works, what buyers should know before bidding, and why insurance salvage can offer some interesting opportunities for Canadians looking for equipment, vehicles or a great deal.
Registration is free, allowing buyers to browse upcoming auctions, watch items that catch their attention and bid when the right opportunity comes along.