We continue our conversation with Daren Williams about the Masters in Beef Advocacy Program in this latest Beef Buzz- and Daren says that the MBA program strives to stay current with the social media platforms that consumers are migrating to- and that includes newer platforms like Snapchat and Periscope- complimenting the more established social media platforms Facebook and Twitter that many MBA graduates use with great success.
He also talks about the success of working with the Oklahoma FFA in establishing a DVD based MBA program that can be used in the classroom- and he reports that the efforts that started in Oklahoma have gone national in training students in Ag Education about Beef Advocacy.
The Masters in Beef Advocacy Program sprang from a need that beef industry leaders saw- the need to help cattle producers have the tools to be able to talk with consumers about today's Beef Industry.
The checkoff-funded MBA program is a self-directed online training program designed to equip beef producers and industry allies with the information they need to be everyday advocates for the beef industry.
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