Marketing is a passion for Sarah Boychuk, a brand specialist at Farm Credit Canada (FCC). Though she planned to become a teacher, she graduated with a degree in business, and has put her energy and enthusiasm into her work at FCC where she developed an appreciation for agriculture. Here, Sarah discusses her experience and shares how working in agtech gives her purpose.
Describe your job or product in one sentence.
As a brand specialist at Farm Credit Canada, I blend industry insights and marketing strategy to create campaigns that connect with Canadian agriculture. Though new to this role, I’m no stranger to FCC. I spent four years with FCC AgExpert, a farm management software that gave me a deep appreciation for agtech and the producers who use it. Now I channel that experience into storytelling, crafting messages that resonate and drive real impact.
Where did you grow up? Was it an agriculture or urban environment?
I grew up in Yorkton, Sask., a smaller city where agriculture was always part of the conversation. Many friends and family were tied to farming, and my dad worked with agriculture clients, so I saw first hand how the industry shaped our community. I had never imagined a career in ag myself until much later, when I realized you don’t need to own a farm to be part of its future.
What was your dream job when you were a kid?
Growing up, I always wanted to be a teacher. As a child, I thought career options were limited to a handful of jobs that were familiar to me. I spent my first few years of university in early childhood education before switching to business. Looking back, it was the right move. The creativity and energy I’d have brought to a classroom if I became a kindergarten teacher now fuels my marketing career, where I still get to educate and inspire, just in a different way.
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