Tractor Zoom Announces $5 Million in Series A Funding

Oct 06, 2022

Tractor Zoom, a data company that helps people find and value farm equipment, announced Oct. 3 the completion of a $5 million dollar Series A funding round. The oversubscribed funding round, which was co-led by Builders VC of San Francisco, Calif., and Bienville Capital of New York, N.Y., will allow the company to make significant investments in product innovation and data science to continue connecting its users to the information they need to make more informed buying decisions.

Additional participation in the Series A funding round came from Next Level Ventures and Wintrust Ventures, as well as follow-on from existing investors Innova Memphis, HPA, ISA Ventures, Ag Ventures Alliance, and strategic angel investors.

Since receiving $3 million in funding in 2020, Tractor Zoom has added over 1,450 equipment suppliers to its marketing platform and grown its user base by 400%. Additionally, the data and insights Tractor Zoom provides to its users on heavy equipment is now powered by over $20 billion in equipment sales, a 14x increase from 2020.

Source : Farm Equipment

Video: Turning Better Feed Into Better Herds: Innovation in Forage Harvesting

What happens when a dairy farmer gets frustrated with equipment that isn’t doing its job? In this episode, we sit down with Horning Manufacturing founder Leon Horning to hear how a problem in the feed bunk led to a globally recognized forage equipment company.

Born out of a third-generation dairy operation in Pennsylvania, Horning Manufacturing started with one goal: helping cows get more nutrition from silage. Leon shares how his father, Leon Sr., built the first kernel processor rolls in the family farm shop after seeing whole corn kernels pass through cows undigested — costing valuable feed efficiency and milk production.

We explore the company’s journey from a side project on the farm to an international manufacturer serving dairy farmers, beef operators, and custom harvesters around the world. Along the way, Leon discusses the evolution of pull-type forage harvesters, the engineering behind Horning’s “plug-and-play” kernel processor kits, and why reducing downtime during harvest can make or break a season.

The conversation also dives into Horning’s row-independent corn heads, practical equipment design, real-world customer stories, and how innovations born in the field continue to shape the company today.

Whether you’re a producer, equipment enthusiast, or simply love stories of grassroots innovation, this episode offers a fascinating look at how one farm family turned necessity into industry-changing technology.

Contact Horning Manufacturing today at 717-354-5040
https://www.horningmfg.com/