Tractor Zoom Brings Its Trusted Equipment Values to Chattel by AgWare Inc.

Sep 03, 2026

DES MOINES, Iowa — Tractor Zoom, the leading equipment intelligence platform for the agricultural and heavy equipment industries, today announced the AgWare integration with Chattel, connecting Tractor Zoom Pro to AgWare, the loan origination system used by farm credit lenders and appraisers nationwide. The integration is live today for all lenders, syncing equipment lists and assets between the two systems and surfacing Tractor Zoom Pro's comps and values directly inside Chattel.

Ag lenders originate loans in Chattel, but the equipment valuation data they rely on has historically lived in a separate system. That gap meant re-keying equipment lists by hand and stepping outside Chattel to pull comparable sales data before copying values back in. A process that's slow and leaves room for error.

With the Chattel integration, lenders can build equipment lists, add assets, and view Tractor Zoom Pro's transparent, market-backed comps and values without ever leaving AgWare. Equipment lists and assets sync in both directions, so data entered in one system reflects in the other.

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