Transition Has Been Smooth For Manitoba Crop Alliance

It's been about a month since the official launch of the Manitoba Crop Alliance (MCA).

 

Pam de Rocquigny is Chief Executive Officer.

 

"We've transitioned very smoothly from the five founding organizations of the Manitoba Crop Alliance to the new organization and I think that just speaks to already the level of collaboration and how much the groups where already working together prior to the amalgamation," she commented. "Things have gone really smoothly, we have lots of information that's out there for our members in case they're wanting to know more about what we're up to."

 

The MCA is now seeking nominations to fill delegate positions on each of its four Crop Committees.

 

The nomination period opens on September 1 and closes October 30th.

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.