Transition Has Been Smooth For Manitoba Crop Alliance

It's been about a month since the official launch of the Manitoba Crop Alliance (MCA).

 

Pam de Rocquigny is Chief Executive Officer.

 

"We've transitioned very smoothly from the five founding organizations of the Manitoba Crop Alliance to the new organization and I think that just speaks to already the level of collaboration and how much the groups where already working together prior to the amalgamation," she commented. "Things have gone really smoothly, we have lots of information that's out there for our members in case they're wanting to know more about what we're up to."

 

The MCA is now seeking nominations to fill delegate positions on each of its four Crop Committees.

 

The nomination period opens on September 1 and closes October 30th.

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.