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U.S. Strawberry Consumption Continues to Grow

U.S. strawberry consumption continues to grow

U.S. per capita strawberry use has generally trended higher since 1980, and the current production forecast supports the outlook for continued growth in 2014. Per capita use of fresh strawberries is expanding the fastest, reaching a record 7.9 pounds in 2013, in response to greater awareness of the importance of healthy diets, increased year-round availability through domestic production and imports, and adoption of improved varieties.

The current USDA forecast for strawberry production in the three major strawberry-producing States—California, Oregon, and Florida—indicates combined output of 3.05 billion pounds in 2014, up 3 percent from last year. Production is forecast to increase 2 percent in California and 11 percent in Florida, but decline 3 percent in Oregon. Despite drought conditions, strawberry area in California is forecast to remain steady from a year ago at 41,500 acres, with higher yields per acre boosting production to a record 2.82 billion pounds. Even with a larger domestic crop and increased imports from Mexico and Canada, retail prices of fresh strawberries are averaging about 12 percent higher during the first 10 months of 2014 compared with a year earlier. Find this chart and additional analysis in Fruit and Tree Nut Outlook: September 2014.

Source:usda.gov


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