USMEF Weekly Audio Report: Already a Major Market for U.S. Beef Livers, South Africa Holds Potential for More Business

Since reopening to U.S. beef last year, South Africa has quickly emerged as a top 10 volume market. This year it is the fifth-largest market for U.S. beef variety meat and second-largest (behind Egypt) for beef livers. Monty Brown, who represents the U.S. Meat Export Federation (USMEF) in Africa, explains that while livers currently make up most U.S. beef sales in South Africa, he sees potential for higher-end muscle cuts and a wider range of variety meat – such as kidneys and hearts. 

 

Brown notes that while South Africa’s domestic industry produces beef of relatively high quality, there are still opportunities to differentiate the unique attributes of U.S. beef.

 

Video: Decoding Pig Performance With AI And Transcriptomics - Dr. Maria Walsh

The Swine it Podcast Show, Dr. Maria Walsh, Chief Operating Officer at Biofractal, explains how transcriptomics and AI are helping swine producers better understand the gap between genetic potential and commercial performance. Dr. Walsh discusses metabolic efficiency, disease resilience, PRRS challenges, and practical on-farm biological insights using blood samples and AI-powered analysis. She also explains how nutrition, health, and production data can work together to improve decision-making. Listen now on all major platforms!

"Gene expression data provides biological insight into how pigs respond to nutrition, stress, and health challenges before visible production losses occur."