USMEF Weekly Audio Report: Already a Major Market for U.S. Beef Livers, South Africa Holds Potential for More Business

Since reopening to U.S. beef last year, South Africa has quickly emerged as a top 10 volume market. This year it is the fifth-largest market for U.S. beef variety meat and second-largest (behind Egypt) for beef livers. Monty Brown, who represents the U.S. Meat Export Federation (USMEF) in Africa, explains that while livers currently make up most U.S. beef sales in South Africa, he sees potential for higher-end muscle cuts and a wider range of variety meat – such as kidneys and hearts. 

 

Brown notes that while South Africa’s domestic industry produces beef of relatively high quality, there are still opportunities to differentiate the unique attributes of U.S. beef.

 

Video: Michigan Cover Crop Decision Tool Update 2026

Abigail Smith, NRCS State Agronomist, Monica Jean, MSU Extension Field Crops Educator, and Madelyn Cleovsky, MSU Extension Conservation Agronomist Educator, discuss 2025 updates made to MCCC’s Cover Crop Decision Tool for Michigan.

This material is based upon work that is supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under agreement number 2023-38640-39573 through the North Central Region SARE program under project number ENC23-226. USDA is an equal opportunity employer and service provider. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and should not be construed to represent any official USDA or U.S. Government determination or policy.