Farms.com Home   News

USMEF Weekly Audio Report: Already a Major Market for U.S. Beef Livers, South Africa Holds Potential for More Business

Since reopening to U.S. beef last year, South Africa has quickly emerged as a top 10 volume market. This year it is the fifth-largest market for U.S. beef variety meat and second-largest (behind Egypt) for beef livers. Monty Brown, who represents the U.S. Meat Export Federation (USMEF) in Africa, explains that while livers currently make up most U.S. beef sales in South Africa, he sees potential for higher-end muscle cuts and a wider range of variety meat – such as kidneys and hearts. 
 
Brown notes that while South Africa’s domestic industry produces beef of relatively high quality, there are still opportunities to differentiate the unique attributes of U.S. beef.
 

 

 

 


Trending Video

Seaweed-Based Solutions: Building Natural Performance in Modern Swine Production

Video: Seaweed-Based Solutions: Building Natural Performance in Modern Swine Production

In today’s pork industry, producers are under increasing pressure to do more with fewer inputs—while maintaining performance, improving animal health, and meeting sustainability expectations.

we sit down with Sylvain David and Scott Preston from Olmix to explore how seaweed-based solutions are emerging as a foundational tool in modern swine nutrition.

Rather than acting as simple alternatives, these solutions are designed to support gut health, immune resilience, and overall system consistency—especially during key stress periods like weaning, feed transitions, and disease challenges.

The conversation dives into:

• What seaweed-based solutions actually are and how they work

• Why consistency and standardization matter in “natural” products

• How gut health connects to immune function and performance

• Where producers are seeing real-world impact today

• The role of natural solutions in the future of sustainable pork production