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USRSB Hosts 2026 General Assembly, Driving Progress in Beef Sustainability Through Science & Stewardship

The U.S. Roundtable for Sustainable Beef (USRSB) convened for its 2026 General Assembly Meeting, bringing together stakeholders from across the beef value chain to advance the theme “Science & Stewardship: Driving Progress.”

This year’s event welcomed members and non-members alike to Tampa, Florida, and highlighted the power of collaboration and innovation through engaging main stage sessions, interactive breakout discussions, and beef sustainability-focused tours.

“More than 145 industry stakeholders joined us this year to explore critical topics ranging from food waste and supply chain innovation to grazingland conversion and water stewardship,” said Samantha Werth, PhD, executive director of the USRSB. “I am proud of the work our membership is pursuing to drive progress across all facets of the beef value chain.”

In addition to robust discussions and networking opportunities, which included an evening rooftop reception and option between two pre-meeting Beef Industry Sustainability Tours, new officers and board of directors were elected, welcoming new leadership to the team.  

“It is an honor to be elected as the new chair for the U.S. Roundtable for Sustainable Beef,” said Tom McDonald, 2026/2027 USRSB Chair. “I am excited about the priorities set before the USRSB this year, and I look forward to continuing to improve and expand upon the value our organization can bring to our members and the broader beef industry.”

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Border View Farms is a mid-sized family farm that sits on the Ohio-Michigan border. My name is Nathan. I make and edit all of the videos posted here. I farm with my dad, Mark and uncle, Phil. We also have a part-time employee, Brock. My dad started the farm in 1980. Since then we have grown the operation from just a couple hundred acres to over 3,000. Watch my 500th video for a history of our farm I filmed with my dad.

I started making these videos in the fall of 2019 as a way to help show what I do on a daily basis as a farmer. Agriculture is different from any other industry and I believe the more people that are showing their small piece of agriculture, helps to build our story. We face unique challenges and stressful situations but have some of the most rewarding payoffs in the end. I get to spend everyday doing what I love, raising my kids on the farm, and trying to push our farm to be better every year. I hope that I can address questions or concerns that you might have about farms and agriculture.

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