Farmers from Kansas, North Dakota, and Montana are visiting mills, bakeries, and noodle makers in South Korea and Taiwan this week to kick off what will be another busy season of trade teams for U.S. Wheat Associates (USW).
Technically, the USW North Asia Board Team, led by USW Director of Communications and Stakeholder Outreach Julia Debes, is not a trade team. That designation is reserved for customers from around the world who come to the U.S. to visit farms and wheat industry partners. From April to November, USW is expecting at least 15 of those teams to visit more than a dozen states.
The USW Board Team is taking the opposite approach, taking farmers to their customers.
“It was a pleasure to welcome the Board Team from major wheat-producing states to Seoul – I believe this visit provides an important opportunity for the team to understand the overall value chain in Korea better,” USW South Korea Country Director Channy Bae said after leading the team on visits on March 9 and 10. “The farmers were able to see how high-quality U.S. wheat is imported, milled, and ultimately used in foods such as instant noodles and bread. The visit also offers a valuable chance to learn more about the diverse needs of Korean millers, bakers, and noodle manufacturers for U.S. wheat.”
The Board Team traveled to Taipei, Taiwan, on March 11.
Read more about the North Asia Board Team in the March 26 Wheat Letter.
Schedule Fills Spring and Summer
A South American Aquaculture Trade Team is scheduled to visit Kansas, Washington, and Alabama from April 19 to 25. That will be followed by the arrival of Japanese flour milling executives on April 29. After a stop in Washington, D.C. – including a meeting with USW – the executive members of the Japan Flour Millers Association team will visit Oregon and North Dakota.
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