When selecting varieties for the upcoming season, growers aren’t just selecting a varietal name – they’re investing in solutions tailored to their farm’s unique challenges. That’s where FP Genetics expertise and leadership comes to the front. By working with our Territory Managers, you gain a partner dedicated to finding the right variety for your operation, ensuring confidence in your decision-making. Let’s Walk through how we connect farmers with the best wheat genetics for their fields.
My role as the Sales Manager is to oversee the Territory Managers, assisting them as they find the optimal variety for every farmer’s needs. The first question I ask any grower is simple: What are you hoping to achieve this year? Some are looking to maximize yields, while others need a variety that stands strong through a tough harvest. No two farms are the same, which is why our approach is never one-size-fits-all.
Take Hodge VB, for example. It’s the highest-yielding hard red wheat registered in Canada, making it the ideal choice for those chasing top-end production. But its advantages go beyond yield—Hodge VB is a varietal blend with built-in midge tolerance, reducing reliance on insecticides. For farmers facing midge pressure, this variety is a leader, protecting both yield potential and crop quality.
For growers prioritizing standability, AAC Hockley is a superior performer across Western Canada. This widely adapted variety delivers and stands extremely well, and with its robust disease package, ensures peace of mind in unpredictable weather conditions. This one is a yielder!
In wetter regions, I often recommend SY Manness. Its exceptional standability, being a semi dwarf, makes it a top performer in high-moisture environments, whether under irrigation or heavy rainfall. It is also early maturing. Farmers will find peace of mind with Manness.
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