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Your Thanksgiving Turkey Could Be More Expensive This Year. And It's Not Just Because of Bird Flu.

By Tadeo Ruiz Sandoval

An average 15-pound turkey could cost around $30 this Thanksgiving, according to an analysis from Purdue University.

That’s a 75% price increase since October 2024—a reversal from the relatively low prices of previous years. But why?

“Around this time of year, we typically see some price change,” said Caitlinn Hubbell, a researcher at Purdue who co-authored the analysis. “But right now, we're seeing higher feed costs.”

Hubbell said animal feed often makes up 60-70% of a producer’s operating costs. While each farmer has their own special feed mixture, usually prepared by a nutritionist, most include minerals, vitamins and other ingredients imported from abroad. Those ingredients have recently been hit by tariffs imposed by the Trump Administration.

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The Hunt for New Life: Fall Calving at Pride Ranch Episode 1

Video: The Hunt for New Life: Fall Calving at Pride Ranch Episode 1

Fall calving season is officially underway here at Pride Ranch. Today I’m walking the pastures, checking udders, watching behavior, and hoping to find the first newborn of the season. Some cows look close… others are still holding out.

That’s ranch life. A lot of patience. A lot of walking. And sometimes, no calves when you expect them.

In this episode:

• Pasture checks and cow behavior

• Signs a calf is getting close

• Where cows like to hide newborns

• The first official hunt of the season