Interactive game helps vendors learn safe food practices at markets
A new online game is helping farmers market vendors learn important food safety practices while having fun. The game, called Market Set Go, allows players to build and manage their own farmers market stand while learning how to handle food safely.
The game was released on February 4 and was designed to support small and medium sized farmers market vendors. It was developed through a project funded by a $550,000 grant from the U.S. Department of Agriculture’s National Institute of Food and Agriculture (USDA NIFA). The goal of the project is to improve food safety training for local food producers.
In the game, players become vendors and can build up to ten different market stands. These stands can sell a variety of items such as leafy greens, dog biscuits, or even offer activities like face painting. As players grow their stand, they must solve food safety challenges. When players make correct decisions, they gain resources that allow them to expand their market business.
Researchers began the project by studying farmers market vendors to understand gaps in food safety knowledge. After identifying key training needs, the team designed the game to focus on important topics such as cross contamination and safe food temperatures.
The project involved collaboration between several universities and institutions. Kristen Gibson, a professor and food safety expert, led the research effort. The game’s programming and graphics were created by the Learning Games Lab at New Mexico State University, while other partners contributed food safety knowledge and research.
The developers designed the game to teach concepts in several ways. Players can see, hear, and practice food safety actions throughout the gameplay. This approach helps the lessons stay memorable and easier to understand.
Another advantage is that the game does not require a download. It works as a mobile responsive website, meaning it can be played on a phone or computer anywhere with internet access. The website also includes helpful resources for vendors, such as guides on building handwashing stations and improving food storage practices.
“The game is very casual, so there's no specific levels, or need to play a specific amount to learn the content. It’s very casual. You can open your phone, and if you’re in your stall selling some products, you can play the game. The content is in small bites,” said Matheus Cezarotto, Learning Games Lab coordinator and assistant professor and extension educational technology specialist.
The game presents lessons in small sections, allowing vendors to learn quickly even while working at their market stall. It also lets players safely explore the results of poor food handling decisions in a virtual setting.
Researchers will now study how people use the game and what they learn from it as part of the project’s next phase.
Photo Credit: farmer-market-game