Wild blueberry growers vote for marketing plan but miss 55% threshold

The mail-in ballots have been tallied in Prince Edward Island with 53 per cent in favour of a marketing plan for wild blueberries. However, the vote’s outcome is shy of the PEI Marketing Council’s 55 per cent threshold.

In a January 16, 2026 letter, Harold MacNevin, chair of Council wrote: “A threshold below 55 per cent could create uncertainty, bypassing a change supported by only a small majority that does not reflect strong consensus. This support does not meet the threshold and therefore the Council does not recommend approval of the proposed marketing plan.” 

Of 139 registered voters, there were 87 eligible ballots submitted on the question: 

• -  I SUPPORT the proposed Marketing Plan for the creation of a Wild Blueberry Growers Commodity Board circulated with this ballot.