Winnipeg Start-Up Acquired By AGCO

Winnipeg technology firm 151 Research Inc. has been acquired by global ag manufacterer AGCO.

 

151 Research’s first milestone success came in 2018 when GrainViz secured an exclusive partnership with AGCO to distribute its imaging technology. GrainViz gives growers and commercial operators advanced insight into the moisture content and conditions of the grain in their bins.

 

“In under five years, our team at 151 Research revolutionized the ag tech industry by transforming a technology first created for the bio-medical industry at the University of Manitoba into an award-winning post-harvest monitoring platform," said Dr. Paul Card, Chief Executive Officer and co-founder of 151 Research Inc. “We’d like to particularly thank our partners in the Winnipeg tech and business industry as well as our academic experts who believed in our start-up and without whom we wouldn’t be here today.”

 

In the past 18 months, 151 Research grew from five to over 45 full-time employees.

 

“We believe this acquisition will help improve our customers’ operations through smarter technology,” said Stefan Caspari, AGCO Senior Vice President, General Manager, Grain and Protein. “We look forward to creating a connected experience across the entire grain system to further increase efficiency and profitability for our customers.”

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.