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2020 Farms.com Precision Agriculture Conference & Ag Tech Showcase – Bethany Muir, Zoetis

Feb 20, 2020

Video: 2020 Farms.com Precision Agriculture Conference & Ag Tech Showcase – Bethany Muir, Zoetis


Bethany Muir from Zoetis, spoke with Farms.com at the 2020 Farms.com Eastern Precision Agriculture Conference & Ag Tech Showcase about SmartBow, the most advanced cow monitoring technology on the market today. SmartBow uses a simple ear tag that transmits data to a hardwired antenna located in the barn, which provides real-time digital information to enable farmers to make confident decisions, such as heat detection for insemination purposes. Farmers can also monitor rumination to help tell if a cow is healthy or sick, comfortable or not, and more.