By Farms.com
Anheuser-Busch, in collaboration with American Farmland Trust, has unveiled the U.S. Farmed certification, an innovative seal designed to highlight and support the use of American-grown agricultural products in the brewing industry. Starting in May, this certification will feature prominently on several of Anheuser-Busch’s leading beer brands, ensuring that consumers are aware of the product's local sourcing.
The certification guarantees that at least 95% of the ingredients come from U.S. farms, supporting the local farmers and the national agricultural economy. Anheuser-Busch’s substantial annual purchase of over $41 million in corn from Illinois farmers exemplifies the company's significant contribution to the agricultural sector. By choosing products with the U.S. Farmed seal, consumers directly contribute to the livelihood of farmers and the strength of the domestic supply chain.
This initiative is part of a broader “Choose Beer Grown Here” campaign, aiming to connect consumers more closely with the origin of their purchases and promote the sustainability of U.S. agriculture. The certification also comes at a critical time when a significant portion of U.S. farmland is expected to change hands, posing challenges for the continuity and protection of farmland.
By aligning with the American Farmland Trust, Anheuser-Busch is not only reaffirming its commitment to local sourcing but also investing in the future of American farming, ensuring that it remains viable and productive for generations to come. This pioneering move by Anheuser-Busch sets a commendable example for other companies in the consumer-packaged goods industry to support American agriculture.